Gotham Gym

The people you’ll find inside of Gotham Gym’s boxing ring aren’t your stereotypical boxers. You’ll find runway models, FedEx drivers, A-list rappers, hedge-fund managers, pop stars, and professional boxers throwing punches side by side.

Gotham’s unique brand of hard-earned grit and polished style is what makes the gym stand out in a crowded market.

Working with Ryan De La Cruz, we overhauled the copy, brand, and identity of Gotham Gym’s site to bring to life the personality of the gym that their members love so much — gruff yet caring. Tough but fair. And, above all else — “no bullshit” as the gym’s founder, Rob Piela, would say. 

I wrote all the copy for the site including taglines, UX copy, trainer bios, and more.